Celsius is advertised as a 'calorie reducing drink'. If you drink it 15minutes before a workout it has been scientifically proven to help you burn more calories and body fat. It is not designed to help you burn calories on it's own, without exercise and a healthy diet, but it can be enjoyed alone, as an energy drink too.
Celsius was a refreshing change from other high sugar energy drinks, which is probably why it only has about 10 calories per can. I personally am not a fan of sugary drinks so these were something I could see myself drinking on a hot summer day and not feel guilty about since it is low in calories. My personal favourite was Sparkling Cola and my boyfriend liked the orange flavours. It gives a nice boost when working out and I felt like it helped push me through.
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